THE BRAND SHELF EXPERIENCE

PROPOSAL PREPARED FOR LUPIN COTTAGE

Library of Stays is a creative agency that solely focuses on branding and strategy for vacation rentals. With our backgrounds in visual storytelling, branding, and hospitality, we are setting a new industry standard by being the first to bring this level of care and intention to short-term rentals. 

What's So Special about Working with Library of Stays?



WE BUILD STAYS.

You've already seen what the Brand Shelf is. This page is about what it's actually like to work with us, and exactly what we'll build together for your property.

We approach every project as a collaboration between your property's story and our expertise. That means we ask a lot of questions, listen carefully, and make decisions with purpose. When your project is done, you'll have a brand that feels genuinely yours.

Our timeline is honest, our communication is consistent, and we're with you from the questionnaire to launch day.

WE DON'T JUST BUILD BRANDS.

  • In-depth Questionnaire
  • Positioning Research
  • 1-hr Phone Meeting
  • Naming Assistance
  • Complete Logo System
  • Customized Icons
  • Color Palette
  • Typography Guide
  • Social-ready Graphics
  • Premium Amenity Recommendations
  • Kitchen Stocking Guide
  • Tailored Guest Avatar Guide
  • Home Checklist
  • 1-page Property Brief
  • 100 Custom Postcards
  • 5 Retro-Inspired Keychains
  • 200 Durable Stickers
  • 75 Branded Matchboxes

What You'll Receive

THE GOALS OF THE PROJECT

LET'S TALK ABOUT

The Brand Shelf isn't just about having a pretty logo. It's about giving your property a reason to be chosen, and a reason to be remembered. In a market where every listing looks the same, a cohesive brand is the difference between a guest who books once and one who comes back, tells their friends, and searches for you by name.

We'll build a visual identity and brand story that gives your stay a name worth sharing and a personality guests can connect with before they even arrive. You're not competing on price, you're offering something they can't find anywhere else.

Turn Your Property Into a Destination, Not a Listing

Create a Stay That Guests Actually Remember

Build for Longevity in a Changing Market

The STR market shifts constantly. Platforms evolve. Algorithms change. A strong, ownable brand insulates you from all of it, because guests who love your stay aren't just searching Airbnb, they're searching for you. We build brands designed to last and grow with your business.
Through strategic amenity guidance and thoughtful guest touchpoints, we'll help you design an experience that lingers. The physical goods, the amenities, the thoughtful details: these are what turn a visit into a story someone tells at dinner.

YOUR PROJECT.

STEP BY STEP.

From the moment you book to the day you launch, here's exactly what to expect; no surprises, no guesswork.

Once you're on the calendar, we'll send over your questionnaire. This is where we get to know your property, your guests, your goals, and what "memorable" looks like for your stay. We'll also confirm your brand direction and get aligned on naming.
NEXT

WEEK 1

discovery & onboarding

We take your discovery responses and begin refining your brand foundation. This includes adapting the color palette, branded statements, and icons to feel specific to your property. You'll receive a presentation of the suite to approve before we finalize anything.

WEEK 2

brand customization

You'll receive your tailored strategy guides, covering amenity recommendations, guest touchpoint suggestions, social positioning, and the experience narrative for your stay. These are built around your specific brand and property, not generic advice.

WEEK 3

STRATEGY GUIDES

We refine based on your feedback, finalize all logo files (EPS, JPEG, PNG), prepare your Signature Set of physical goods for production, and hand everything off with clear next-step guidance. You'll leave with a complete, cohesive brand ready for launch.
BACK

WEEKS 4-6

REFINEMENT & DELIVERY

You launch with a full brand system, a strategic plan for your guest experience, and the confidence that your property has a clear, memorable point of view in the market. We'll be sharing your project on our Instagram and adding your stay to our portfolio. We'll be here if you need us for launch guidance.

LAUNCH WEEK

YOUR STAY GOES LIVE!

Please note: our timelines are generous and might be impacted by communication, holidays, and scope of refinements in the project. We love forward momentum, so we ask our clients to be mindful of communication and the timeliness of responses.

One flat project fee ... no surprises!

YOUR INVESTMENT.

$3,500

RETAINER DUE AT BOOKING:

$1,750

Holds your start date and gets you on our calendar.

BALANCE DUE BEFORE DELIVERY:

$1,750

Due before logo files & guides are delivered.

We accept all major credit cards, checks, and bank transfers. Additional amenity costs (suggested during strategy) are at your discretion; we're always budget-conscious.

Everything you need, all included.

The price of your package is a flat, project-based fee structure to ensure transparency and clarity from the start. This approach defines our Brand Shelf offering, with all deliverables, services, and phases outlined in advance. Any additional needs or items beyond the scope outlined here can be accommodated through à la carte add-ons or future phases, as needed.

WHAT'S NEXT?

Let's make it official!

If you have any questions, shoot us an email. If you're ready to move forward, send us an email to let us know you're ready to book your Brand Shelf project.

We'll send your agreement and retainer invoice, as well as lock in your start date. Once all of that is complete, your project is officially on the books, and we'll be in touch with your discovery materials.

Thank you so much for reaching out and for your consideration. We look so forward to bringing the story of your property to life!

- Ali & Ravyn

libraryofstays@gmail.com